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Case Study of Successful Health Insurance Outreach, Education, & Enrollment Strategies: Marcum and Wallace Memorial Hospital, Irvine KY

This report provides information collected from a two-day site visit to Irvine, KY, where researchers met with staff at Marcum and Wallace Memorial Hospital who engaged and enrolled rural residents during the first Open Enrollment period for state and federal health insurance marketplaces established by The Patient Protection and Affordable Care Act (ACA): October 1, 2013 to March 31, 2014. This case study describes the experiences of a number of local service providers serving the area as reported during in-person interviews with key participants and a review of enrollment-related documents related to outreach, engagement, education, and enrollment activities.

A second, companion case study focuses on a hospital and its partners in Marinette, WI.

A related policy brief summarizes our findings.

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